INTRODUCING guide to the cult author, semiologist and analyzer of advertising, Roland Barthes. Roland Barthes is best known as a semiologist, a student of the science of signs. This sees human beings primarily as communicating animals, and looks at the way they use language, clothes, gestures, hair styles, visual images, shapes and colour to convey to one another their tastes, their emotions, their ideal self-image and the values of their society.Introducing Barthes brilliant...
INTRODUCING guide to the father of existentialism and one of 20th century philosophy''s most famous characters. Jean-Paul Sartre was once described as being, next to Charles de Gaulle, the most famous Frenchman of the 20th century. Between the ending of the Second World War in 1945 and his death in 1980, Sartre was certainly the most famous French writer, as well as one of the best-known living philosophers. Introducing Sartre explains the basic ideas inspiring his world view...
