The proven playbook for winning—now updated with a new foreword and two bonus HBR articles. Strategy is not complex. But it is hard.It's hard because it forces people and organizations to make specific choices about their future—something few companies do well. In this contemporary business classic, now with a foreword by former Harvard Business Review editor in chief Adi Ignatius and insightful articles from HBR, two of today's most respected business thinkers explain what s...