Gucci: The Making Of is an immersive brand portrait published alongside the opening of the Gucci Museum in Florence. The book assembles archival treasures and contemporary imagery—campaigns, runway details, workshop scenes, and celebrity moments—to chart how a Florentine luggage maker evolved into a global symbol of luxury. Essays and interviews unpack the house’s codes: equestrian hardware, the GG monogram, bamboo handles, and the green-red-green web; they also trace the cre...
