The book reveals for the first time the inside story behind the creation of the Air Jordan 1, the sneaker that lives at the heart of modern streetwear culture, the much loved Wings and Jumpman logos, the groundbreaking Adidas Equipment and Originals lines, and the iconic Adidas Performance logo. Included in this book are Moore s early designs, concept sketches, revolutionary advertising campaigns and personal artworks. His creative path from his early days as a graphic design...
