'A must-read' - Dr. Robert Cialdini'Transformative' - Daniel Pink'A culture-shifting manifesto' - Jonah Berger'Powerful' - Adam GrantWhy is it so hard to speak up, even when we know something's wrong?This is the definitive book on defiance, a clear-eyed dissection of the forces that silence us, featuring groundbreaking research and legendary stories alongside everyday examples and strategies for how to unleash the power of a "True No."Many of us comply much more than we reali...
