Immersive technologies have the power to radically transform your business. Discover how you can step into the future and gain competitive advantage with Reality Check. Virtual and augmented reality has existed for years, yet most of us rarely use them beyond gaming and tech demos. This book separates hype from reality to uncover how these groundbreaking techxnologies are transforming our world, offering huge business opportunities across all sectors. Reality Check features f...
If you're an aspirational manager, how can you up your game, so that you become a great leader? Many people get promoted because they are good managers. But when they get into a leadership role, they struggle. And in today's world, it's never been truer that what got you to being a good manager, won't necessarily provide you with the right tools to become a great leader. The Mindset of Success is a guide to help your fill your potential. Award-winning leadership author, Jo Ow...
If you are starting or selling your own business, or wanting to expand your company, business plans are essential. Get expert guidance on how to make an impact with your business plan and successfully communicate your strategic vision. Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new venture. This 8th edition now features even more practical exer...
Non-office based work is here to stay, but everyone experiences it differently. Find out how to make working at home and remote work, work for you. How to Work Remotely will help anyone adapt to home, remote and hybrid working. Suitable for homeworkers, or the managers and leaders of homeworkers, this highly practical book will address how to be successful and build a career while working remotely, or away from the office. Packed with practical exercises and top tips, the boo...
Are you overwhelmed by project management jargon? Interested in developing a project management career, but bewildered by the plethora of costly courses and qualifications? Then this is the book for you. How to Manage Projects explains the fundamentals of this essential skill in a clear, practical and accessible way, making it the perfect introduction to managing better projects in your current role, or even that first step to developing a professional career as a pro...
Better communication skills will have a direct impact on your career development. Improve Your Communication Skills is your practical guide to effective communication in business. This fully updated 7th edition now features a handy self-assessment tool to help you profile your own preferred communication style, even more practical exercises, useful checklists and top tips, as well as content on influencing others and managing difficult conversations. This book provides vital ...
Digital detoxes don't work. Our wellbeing relies on finding a balance. Improve your focus and create healthy habits that will enrich your life with Digital Wellbeing. So much of our lives are now spent looking at screens, whether we're working on our laptop or checking social media on our phones. It's too easy to become overwhelmed by constant notifications and endless emails, leading to frustration, stress and burnout. In this groundbreaking book, leading wellbeing expert Pe...
Featuring everything you need to know about being an effective leader, The Leadership Skills Handbook will help you develop signature strengths and accelerate leadership success. The Leadership Skills Handbook gives you the 100 essential tools you need to be an outstanding leader. Taking you beyond just theory, it shows you what works in real life, in a concise, easy-to-follow format. Based on research from over a thousand leaders around the world, from the public, private...
Understand and harness the power of artificial intelligence to drive growth and innovation with this comprehensive guide. As AI continues to evolve, it is increasingly important for businesses to make informed decisions about how to use AI to drive success and growth. Artificial Intelligence for Business aims to provide a comprehensive understanding of AI and its applications in business, making it the ideal resource for business managers and leaders looking to stay ahead of ...
Companies everywhere are investing significant resources into building AI products and services that they hope will transform their business. To deliver real results, AI and data leaders need to build a strong business-oriented enterprise AI program. Leading Enterprise AI Programs is an essential guide to establishing and directing an agile, ethical and business-focussed AI strategy and program for the whole enterprise.It provides leaders with guidance on operating a portfoli...
Some of the greatest innovations in history happened by chance. Penicillin, Slinkies, Teflon - each was an unexpected discovery. So, how do we harness such creativity in business? The Art of Unexpected Solutions shows you how to experiment and think divergently in order to discover new and innovative ways of doing business.By taking risks and being open to unintended outcomes, you'll solve problems in ways you would never have imagined possible. You'll disrupt your chosen fie...
Provides step-by-step advice to prepare effectively and nail that presentation. This quick and easy guide provides a practical toolkit for developing a winning presentation and improving your confidence. Complete with case studies and expert input to help you avoid disaster, Develop Your Presentation Skills includes content to help you to deliver a presentation 'stripped bare' and to use new media to engage with your audience.This fully updated 6th edition now features even m...
How to Manage Your Time Effectively is packed with proven tips, tools and techniques to help you review and assess your time management and adopt new work practices to improve it. This book includes great time-saving ideas, practical solutions and checklists, plus advice on: controlling paperwork, organizing your emails, delegating and working with others, prioritizing to focus on key issues, getting and staying organized. This fully updated 7th edition features even more pra...
Dramatically improve the way you work with great tips on how to determine goals, prioritize tasks, overcome distractions; build positive work habits and adjusting to working at home. This fully updated 8th edition now features even more practical exercises, useful templates and top tips to help you get organized, as well as content on how to deal with the ubiquitous presence of smartphones and adapt to the ever increasing scope for interruption and procrastination in our 24/7...
Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. This book provides practical advice on how to impress, convince and persuade. This fully updated 7th edition now features even more practical exercises, useful templates and top tips that will help you to write succinctly and with impact across different media.How to Write Reports and Proposals will give you the tools to put over a good case with...
Looking to create marketing plans that truly connect with your customers?The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on real customer relationships. Designed for early to mid-career professionals, this book breaks down marketing essentials into clear, manageable steps. It helps you understand what works for your brand and shows you how to refresh your plans to keep pace with a fast-changing marke...
A behind-the-scenes look at how a simple idea born from a real need grew into a successful brand that transformed its category. Making Business Child's Play is your behind-the-scenes guide to building a purpose-led challenger brand that can take on even the most established names in FMCG. From product idea to market disruption, Joanna Jensen shares how she grew Childs Farm into the UK's leading baby and child personal care brand and what it really takes to do the same.With ho...
The Sunday Times Bestseller Fintech touches every part of our lives, from cashless economies to crypto, and even our climate. This book draws back the curtain on this fascinating world full of friction, failure and fortune. Fintech Wars delves into one of the world's most lucrative and fast-growing sectors. Witness the bold strategies, groundbreaking innovations, and relentless drive that propelled fintech unicorns like PayPal, Nubank and Monzo to transform the world. Featu...
Discover new skills, expand your knowledge and build your confidence through this fascinating and accessible guide to working with AI. Artificial intelligence has become an integral part of our everyday lives. But it remains an elusive, complex and intimidating technology that has hundreds of iterations and nuances. With Confident AI, build your confidence when working with AI by learning the fundamentals and discovering the intricacies of the industry. Andy Pardoe has spen...
The world is more digitally connected than ever before and, with this connectivity, comes vulnerability. This book will equip you with all the skills and insights you need to understand cyber security and kickstart a prosperous career. Confident Cyber Security is here to help. From the human side to the technical and physical implications, this book takes you through the fundamentals: how to keep secrets safe, how to stop people being manipulated and how to protect people,...
A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 8th edition now features even more practical exercises, useful templates, and top tips to help you develop this...
The best business decisions and strategies are always data-driven. Improve your understanding of data and your digital literacy with How to Interpret Data. Data is a cornerstone of our decision-making, but the ability to effectively interpret data is challenging to master. This book demystifies the process of data interpretation, providing you with the tools and knowledge you need to develop smart data-driven strategies. Packed full of fascinating interviews and stories whi...
Negotiation is one of the most challenging and intimidating elements of working life. But it doesn't have to be. Discover the essential skills and strategies you need with How to Negotiate. Whether you're discussing the terms of a new job or trying to secure a lucrative client, it's impossible to avoid negotiation at work. But many people don't have the skills and insights they need to negotiate with confidence and clarity. From making a strong first impression to the final h...
Bestselling author Michael Armstrong provides valuable insight into the skills required to be an effective manager, helping you get the best from your staff through motivation, reward and leadership. This fully updated 6th edition now features even more practical exercises, useful templates, and top tips, alongside advice on managing virtual teams, enhancing employee engagement and managing conflict. Essential reading for anyone who wants to get the best from their te...
