Kogan Page Pozostałe - książki, ebooki i audiobooki

Immersive technologies have the power to radically transform your business. Discover how you can step into the future and gain competitive advantage with Reality Check. Virtual and augmented reality has existed for years, yet most of us rarely use them beyond gaming and tech demos. This book separates hype from reality to uncover how these groundbreaking techxnologies are transforming our world, offering huge business opportunities across all sectors. Reality Check features f...

If you're an aspirational manager, how can you up your game, so that you become a great leader? Many people get promoted because they are good managers. But when they get into a leadership role, they struggle. And in today's world, it's never been truer that what got you to being a good manager, won't necessarily provide you with the right tools to become a great leader. The Mindset of Success is a guide to help your fill your potential. Award-winning leadership author, Jo Ow...

A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 8th edition now features even more practical exercises, useful templates, and top tips to help you develop this...

If you are starting or selling your own business, or wanting to expand your company, business plans are essential. Get expert guidance on how to make an impact with your business plan and successfully communicate your strategic vision. Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new venture. This 8th edition now features even more practical exer...

Non-office based work is here to stay, but everyone experiences it differently. Find out how to make working at home and remote work, work for you. How to Work Remotely will help anyone adapt to home, remote and hybrid working. Suitable for homeworkers, or the managers and leaders of homeworkers, this highly practical book will address how to be successful and build a career while working remotely, or away from the office. Packed with practical exercises and top tips, the boo...

Are you overwhelmed by project management jargon? Interested in developing a project management career, but bewildered by the plethora of costly courses and qualifications? Then this is the book for you. How to Manage Projects explains the fundamentals of this essential skill in a clear, practical and accessible way, making it the perfect introduction to managing better projects in your current role, or even that first step to developing a professional career as a pro...

Better communication skills will have a direct impact on your career development. Improve Your Communication Skills is your practical guide to effective communication in business. This fully updated 7th edition now features a handy self-assessment tool to help you profile your own preferred communication style, even more practical exercises, useful checklists and top tips, as well as content on influencing others and managing difficult conversations. This book provides vital ...

The best business decisions and strategies are always data-driven. Improve your understanding of data and your digital literacy with How to Interpret Data. Data is a cornerstone of our decision-making, but the ability to effectively interpret data is challenging to master. This book demystifies the process of data interpretation, providing you with the tools and knowledge you need to develop smart data-driven strategies. Packed full of fascinating interviews and stories whi...

Bestselling author Michael Armstrong provides valuable insight into the skills required to be an effective manager, helping you get the best from your staff through motivation, reward and leadership. This fully updated 6th edition now features even more practical exercises, useful templates, and top tips, alongside advice on managing virtual teams, enhancing employee engagement and managing conflict. Essential reading for anyone who wants to get the best from their te...

Digital detoxes don't work. Our wellbeing relies on finding a balance. Improve your focus and create healthy habits that will enrich your life with Digital Wellbeing. So much of our lives are now spent looking at screens, whether we're working on our laptop or checking social media on our phones. It's too easy to become overwhelmed by constant notifications and endless emails, leading to frustration, stress and burnout. In this groundbreaking book, leading wellbeing expert Pe...

For many of us, our lives have become over-complicated, defined by burnout and fatigue. This affects everything we do, from our home life to our work. We stop moving forward and we lose direction. But there is an alternative: build your Momentum and rediscover the joys of fulfilling your potential. Leading psychologist and wellbeing expert, Lee Chambers found success by prioritizing wellbeing and embracing uncertainty. In this book, he shares his thirteen essential tool...

Understand and harness the power of artificial intelligence to drive growth and innovation with this comprehensive guide. As AI continues to evolve, it is increasingly important for businesses to make informed decisions about how to use AI to drive success and growth. Artificial Intelligence for Business aims to provide a comprehensive understanding of AI and its applications in business, making it the ideal resource for business managers and leaders looking to stay ahead of ...

Teams need to be happy to thrive. But this can only happen when leaders step up to create an inclusive culture that prioritizes employee wellbeing and satisfaction. Unlocking Happiness at Work draws upon original research and first-hand research to demonstrate the power of happiness at work, before offering practical strategies that will allow leaders to reinvigorate their business. This new edition features fresh insights and interviews that explore the full complexities o...

From business reports and capital structures to risk management and mergers, The 30 Day MBA in Business Finance offers comprehensive insights from the world's leading finance courses. Fill the gaps in your knowledge and develop your analytical and decision-making skills through this holistic guide to the finance sector, covering all of the modules you would find at a top business school. It also features an array of fascinating case studies from some of the world's most succe...

WINNER: Choice Reviews - Outstanding Academic Title, 2025WINNER: Goody Business Book Award 2024 - Technology - GeneralAI promises to transform our world, supercharging productivity and driving new innovations. Taming the Machine uncovers how you can responsibly harness the power of AI with confidence. AI has the potential to become a personal assistant, a creative partner, an editor and a research tool all at once.But it also represents a threat to your livelihood, data and p...

Boost focus, performance and mental energy at work without burning out. Make Your Brain Work is the science-backed guide for anyone juggling multiple responsibilities and aiming to improve focus, boost performance and maintain mental energy without burning out. Whether you're managing a busy workload or preparing for your next career move, this book helps you stay productive, sharp and in control, even under pressure.Neuroscience expert, Amy Brann breaks down cutting-edge bra...

Discover the teachings and insights from the world's leading marketing courses with The 30 Day MBA in Marketing. From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a top business school, allowing you to fill the gaps in your knowledge and develop your creative, analytical and decision-making skills. It also features an array of fascinating case studies from some of the world's most successful bu...

Discover the fundamental skills, insights and technical knowledge behind UX design and development. The UX (user experience) industry is growing by 39% every year. This is an exciting sector which demands a combination of technical expertise and creative flair.UX is also a vital ingredient for business success in a wide range of industries: every company that has a website, app or platform also has a UX team working behind the scenes. From research and information architectur...

Accelerate your career and transform your skillset without the commitment or cost of an MBA. This internationally bestselling book distils the full insights of an MBA, providing a comprehensive and engaging guide to success. This latest edition has been extensively updated to reflect the evolving curriculums from leading business schools, including new theories and insights on globalization and entrepreneurism.The 30 Day MBA takes you beyond the basics as it covers all 12 cor...

From supply chain management to entrepreneurship and social responsibility, The 30 Day MBA in International Business provides a comprehensive insight into this fascinating sector. It is difficult to understand the complexities and nuances of international business without comprehensive and expert teachings on its many sectors. This book demystifies the complexities of this growing industry, as it draws upon the insights from the MBA courses from the top business schools.These...

The global data market is estimated to be worth $64 billion dollars, making it a more valuable resource than oil. But data is useless without the analysis, interpretation and innovations of data scientists. With Confident Data Science, learn the essential skills and build your confidence in this sector through key insights and practical tools for success.In this book, you will discover all of the skills you need to understand this discipline, from primers on the key analytic ...

Cryptocurrency. DeFi. Web3.Fintech. The Metaverse. AI.The future of money is here. The world of money is rapidly changing, but what does it all really mean? Exploring key developments such as blockchain, DeFi, AI and the metaverse, the book brings these technical topics to vivid life via narrative deep dives into selected founders and their companies. Spanning multiple geographies from London to Lagos, via Ahmedabad, Dubai, Hong Kong, Karachi and more, Future Money pulls toge...

Looking to create marketing plans that truly connect with your customers?The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on real customer relationships. Designed for early to mid-career professionals, this book breaks down marketing essentials into clear, manageable steps. It helps you understand what works for your brand and shows you how to refresh your plans to keep pace with a fast-changing marke...

A behind-the-scenes look at how a simple idea born from a real need grew into a successful brand that transformed its category. Making Business Child's Play is your behind-the-scenes guide to building a purpose-led challenger brand that can take on even the most established names in FMCG. From product idea to market disruption, Joanna Jensen shares how she grew Childs Farm into the UK's leading baby and child personal care brand and what it really takes to do the same.With ho...